Pink is the new black in October as the Leesburg Police Department raises awareness for Breast Cancer Awareness Month.
A special police car will hit the streets Wednesday with the department’s traditional black-colored decals switched with a unique, hot-pink design complete with pink ribbons in support those impacted by the deadly disease.
Police officers will use the vehicle on patrol throughout the month and also appear with the car at special events. “We want to reach out to members of our community who have been affected by breast cancer,” said Leesburg Police Chief Rob Hicks. “With diseases like this, it does not matter who you are – it will affect most people at some part of their life. This is something we can rally around as a community.”
Leesburg-based Hunter Signs – a business that specializes in vehicle artwork and other customizations – donated all the materials and services to decorate the 2014 Dodge Charger Pursuit cruiser for the Police Department. All the exterior graphics including the department’s name and shield are redesigned with the all-too recognizable pink colors.
The police motto “Serve and Protect” was replaced with “Prevent and Detect” to encourage breast exams and other preventative care to fight cancer. The new decal design will be displayed throughout October and will be replaced when the month is over.
“I enjoy helping the police department, and this is a really good cause,” said Hunter Signs owner Justin Hunter. “I am happy to be part of it.”
The Police Department also is teaming up with Leesburg Regional Medical Center – part of the Central Florida Health Alliance – to help promote cancer awareness during the month.
The Police Department is permitting officers to show extra support by wearing small pink ribbons, bracelets or pink undershirts. Chief Hicks and his wife, Stephanie, who is overcoming her own battle with breast cancer, reached into their own pockets to purchase small magnets for officers to display on their cars.
An estimated 232,670 women will be newly diagnosed with breast cancer this year in the United States, according to the American Cancer Society. About 40,000 women are expected to succumb to the disease.
Breast cancer is the second largest cause of cancer-related death among women, exceeded only by lung cancer. Currently, the United States has more than 2.8 million breast cancer survivors.
Leesburg is a progressive city of more than 21,000 residents in northwest Lake County. The city government serves twice as many people with its electric, gas, water, wastewater and fiber-optic public utilities. Leesburg also is a central hub for commerce, attracting 50,000 people to work each weekday. For more information, visit www.leesburgflorida.gov.